How Music in Commercials
An outstanding musical hook is a great way to reel in your target’s attention from the second the advert begins. It only takes a few seconds of dynamic, catchy music in a tv commercial to convey a range of positive associations with whatever’s selling. That almost unnoticeable action in the mind of the listener and viewer is a crucial part of your ad’s first impression. It will direct the audience’s attention, creating a sense of anticipation, perhaps, or excitement, or even gravity, depending on the type of music. That ability to conduct the emotional reaction tells the viewer how to interpret what they’re seeing. This is especially important if your brand is still establishing itself or if your television commercial has a narrative-like story to tell in visual form. Basically, your audience needs the music to tell them how they’re supposed to feel about what they’re seeing.
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